Painted crosswalks in Tagbilaran to spread positivity

By Leo Udtohan

The TaskUs-painted lanes in Tagbilaran City, Bohol serves to brighten the city and uplift Boholanos morale as the province recovers from the physical and financial losses brought by super Typhoon Odette (Rai). Photo: Leo Udtohan

TAGBILARAN CITY-  TaskUs, a global provider of outsourced digital services with a site here, gave three frequently used pedestrian lanes a much-needed and "ridiculously" refreshing revamp. 

The project, dubbed “Ridiculous Roads: Bohol”, painted lanes on JLU Building and the Island City Mall on Rajah Sikatuna Avenue, and another one in front of the St. Joseph the Worker Cathedral Parish Shrine in Plaza Rizal Rotunda. 

The artworks catch the eye of motorists to remind them to slow down while approaching and to make a complete stop before crossing pedestrian lanes, while encouraging pedestrians to actually use the lanes for their safety.

The painting of the pedestrian lanes was approved by and met the standards of the Public Works Department and the Tagbilaran City government.

The project serves to brighten the city and uplift Bol-anons morale as the province recovers from the physical and financial losses brought by super Typhoon Odette (international name: Rai), which hit the country late last year and left 108 casualties in Bohol. 

These hardships, according to TaskUs, were made doubly challenging by the rising prices of gas and basic commodities coupled with an unprecedented national inflation rate. 

The colorful crosswalks are placed by TaskUs in Tagbilaran City, Bohol to inspire hope and positivity and to remind its locals about the island's promising progress. 

Photos: TaskUs 

Created by Pahid Murals, a local arts group in Bohol that paints murals across the island, the colorful crosswalks are placed in the city to inspire hope and positivity; it also serves to remind its locals about the island's promising progress. 

The project is a follow-up to the company's voluntary employee donation campaign from December 2021 to January 2022, which managed to collect P2.6 million (US$46,200) that supported affected teammates in building back their damaged homes. Furthermore, in 2020, TaskUs also painted crosswalks in Antipolo City, Rizal to advocate for road safety. 

"TaskUs has always remained committed to supporting the communities in which we serve," said Anna Victoria Alcachupas, TaskUs' Division Vice President of Integrated Marketing. 

"Bohol is a very special place for us as it is one of the first sites that we opened during the peak of the COVID-19 pandemic. We have always been inspired by the resiliency of the Bol-anons, and we hope that, through this project, we can give them back that inspiration and hope especially during these trying times, " she added. 

All three pedestrian lanes were chosen as these were among the most frequently used by Bol-anons in the city. 

The colorful crosswalks are placed by TaskUs in Tagbilaran City, Bohol to inspire hope and positivity and to remind its locals about the island's promising progress. 

Photos: TaskUs 

Each of the pedestrian lanes boasts a dynamic, vibrant, and inspiring combination of colors with green and blue predominating the design. Bohol, after all, is known as a tropical haven for its lush greenery that houses one of the world's smallest known primates called the Tarsier, along with its pristine blue seas that serve as one of the country's most popular diving spots. 

Tagbilaran City Mayor Jane Yap expressed delight at the colorful pedestrian lanes "which give hope to our locals as well as welcome the talents who are coming from and outside of the island."

"These pedestrian lanes add color to the continuously developing city of Tagbilaran, which is now considered one of the Philippines' 20 Most Competitive Cities with a burgeoning business process outsourcing workforce," said Yap. 

"In light of these recent developments in the city, we are happy to have these colorful pedestrian lanes which give hope to our locals as well as welcome the talents who are coming from and outside of the island," she added.